Data analytics refers to the process of discovering patterns, understanding trends, and generating useful information from data to support effective decision making. Business intelligence is a dimension of data analytics that involves transforming industry or company data into information that can be used to an organization’s strategic competitive advantage. Skilled analysts are well-versed in the technical aspects of working with data, and also have domain-specific knowledge (e.g., company, industry, country, etc.) related to the data under examination. Companies rely on analysts to identify inefficiencies, improve operational processes, reduce costs, and enhance revenues.
Data analysts ask: How can we use data driven technologies to generate information that creates a competitive advantage for our organization?